Privacy Policy

Effective Date: December 12, 2025

Last Updated: September 6, 2026

Aura Dental Arts, PLLC (DBA Aura Dental Arts) ["we," "us," or "our"] values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at auradentalarts.com, communicate with us electronically, or interact with our services.

Please read this policy carefully. By accessing or using our website and services, you consent to the practices described in this policy. For details regarding Protected Health Information (PHI) under HIPAA, please also review our HIPAA Notice of Privacy Practices.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to an individual ("Personal Information"):

Contact Information: Name, email address, mailing address, and telephone/mobile phone number.

Appointment & Service Information: Reason for visit, preferred scheduling times, and general inquiries submitted through web forms.

Technical & Usage Data: IP address, browser type, device details, operating system, and pages visited on our website, gathered through cookies and automated tracking technologies.

Communications: Records of communications via email, contact forms, voice recordings (for quality and training purposes), and text messages.

2. How We Use Your Information

We use the personal information we collect for the following business purposes:

To schedule appointments, respond to inquiries, and deliver dental care services.

To communicate operational updates, appointment reminders, and follow-ups.

To operate, maintain, and improve our website and patient portal functionality.

To maintain administrative records, conduct billing, and comply with legal requirements.

3. Mobile Terms & Text Messaging (SMS) Disclosures

By providing your phone number and opting in to receive text messages from Aura Dental Arts, you agree to the following terms:

Types of Messages: Text messages may include appointment reminders, care follow-ups, account updates, and administrative communications.

Message Frequency: Message frequency varies depending on your appointment schedule and account activity.

Rates: Message and data rates may apply depending on your mobile carrier plan.

Opt-Out Instructions: You can cancel the SMS service at any time. Text STOP to opt out of receiving text messages. After sending "STOP", you will receive a single confirmation message verifying that you have been unsubscribed.

Customer Support: Text HELP for assistance, or contact our office directly at (407) 877-0333 or [email protected].

4. Strict Mobile Data Non-Sharing Policy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Sharing & Disclosure of Information

Except as noted in Section 4 regarding mobile data, we may share personal information only in the following limited circumstances:

Service Providers & Business Associates: We share data with trusted third-party service providers (such as software platforms, phone systems, billing services, and IT providers) who assist us in operating our practice. All such parties are bound by strict confidentiality obligations and healthcare data protection agreements (Business Associate Agreements under HIPAA).

Legal Requirements: We may disclose information if required by law, subpoena, court order, or regulatory authorities.

Protection of Rights: We may disclose information to enforce our policies, protect our legal rights, or safeguard the safety of our patients, staff, or others.

We do not sell, rent, or trade your personal information or phone numbers to third parties for commercial marketing purposes.

6. HIPAA & Protected Health Information (PHI)

Medical and dental records provided to us in the course of clinical care are protected under the Health Insurance Portability and Accountability Act (HIPAA) and applicable Florida laws. When website data qualifies as Protected Health Information (PHI), its use and disclosure are governed strictly by our HIPAA Notice of Privacy Practices.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information against loss, misuse, unauthorized access, or disclosure. Electronic communications and patient records containing health information are encrypted in transit and at rest.

8. Third-Party Links

Our website may contain links to external third-party websites. We are not responsible for the privacy practices, content, or data security of those third-party sites. We encourage you to read the privacy policies of any third-party site you visit.

9. Your Choices & Rights

SMS Opt-Out: You may opt out of SMS communications at any time by texting STOP.

Email Unsubscribe: You may opt out of promotional or general email communications by following the unsubscribe instructions included in those emails.

Cookies: You can configure your web browser to block or alert you about cookies, though some features of our website may not function properly without them.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will become effective upon posting the revised policy on our website with an updated "Last Updated" date.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Aura Dental Arts

Office Manager / Privacy Officer

10815 W Colonial Dr

Ocoee, FL 34761

Phone: (407) 877-0333

Email: [email protected]

Website: auradentalarts.com